Research
Tandem Rides sells carpool scheduling to employers. Riders signed up and then never booked. We ran diary studies with twenty-four riders across two employers, drew the journey map, and found the drop-off was in a seven-screen booking flow that asked for things the app already knew.
The redesigned flow is three taps: pick a time, pick a ride, done. A live ride screen and an employer dashboard followed. Bookings per active rider doubled in the pilot.
